Download Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Writen By W. Chan Kim

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

By : W. Chan Kim

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Book Synopsis :

A global phenomenon now published in a record 43 languages. Over 3.5 million copies sold. A bestseller across five continents.Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as widely practiced as this approach has been, W. Chan Kim and Ren?e Mauborgne?s research shows that is not the way to create profitable growth in the future.In their book Blue Ocean Strategy?now expanded and with a new Preface by the authors?Kim and Mauborgne (INSEAD) argue that cutthroat competition increasingly results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"?untapped new market

Book Detail :

Author : W. Chan Kim

Pages : 287 pages

Publisher : Harvard Business Review Press

Language :

ISBN-10 : 1625274491

ISBN-13 : 9781625274496

 

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